Together We Go Further - Fresh Air Experience and Cyclepath/Static Unveil Plans For Future Merger
(Thunder Bay, Ontario – January 26, 2014) – Fresh Air Experience and Cyclepath, two of the city’s top outdoor supply specialists, have officially joined forces, it was announced Sunday at the Thunder Bay Community Auditorium, host venue for the Thunder Bay leg of the Banff Mountain Film Festival World Tour.
Jeff Pylypchuk and Pete Tofinetti of Cyclepath and Alan Cranston of Fresh Air Experience made the surprise announcement by way of a trade booth bearing the words “Together We Go Further” as avid filmgoers entered the Auditorium’s foyer for the 28th annual Banff Film Festival.
Of the merger Jeff Pylypchuk, owner of Cyclepath and Static said, “We have long admired Fresh Air Experience, its staff and strong community involvement. This merger will allow us to present a world class level of customer service and product selection in promotion of an active and healthy Northwestern Ontario.”
With over 60 years of combined trading experience, both stores have built up loyal customer bases. For some, news of the merger may come as something of a shock, but Keith Ailey, Thunder Bay resident and long-time customer of Cyclepath and Fresh Air Experience, is quick to dispel any concerns.
“Sometimes, combining two good things results in something really great. Think about peanut butter cups… way better than either peanut butter or chocolate alone”, said Ailey, long-time customer of both stores. “I anticipate the union of Cyclepath and Fresh Air Experience will be another great example of how some things work really well together. With a wider variety of products and the combined expert staff from both stores, Thunder Bay’s huge contingent of healthy, active, outdoor enthusiasts will clearly benefit from this exciting new store.“
With the grand opening set to take place in April 2014, some of the finer details have yet to be worked out, such as the name. One thing for sure is the new business will operate out of the current Cylcepath location on May Street. Fresh Air Experience, official retailer of the Canadian National Cross-Country Ski Team, will remain open into the spring, after which time the 45 year old location will close its doors for the last time.
Plans are underway to take the top performing products and brands from both stores and consolidate them under one roof. Gift certificates will be honored and any goods purchased from either store prior to the merger that are still under warranty will not be affected. Equipment repairs and the Thursday night running group will also continue to operate as normal.
“With the product categories, brands and especially the expertise of staff, this should be one of the best outdoor fitness shops in Canada’, said Alan Cranston, general manager of Fresh Air Experience since 1974.
About Fresh Air Experience
Fresh Air Experience is a high quality outdoor goods and service company based in Thunder Bay, Ontario. Founded in 1969, Fresh Air Experience specializes in cross-country skis, bicycles, clothes, footwear and many other great products that help to promote a healthy, active lifestyle. The company has a proud history of active community involvement, sponsoring a wide range of team sports, races and events.
Cyclepath is a full-service bike store based in Thunder Bay, Ontario. Founded in 1996 by Jeff Pylypchuk and Pete Tofinetti, Cyclepath specializes in mountain, road, and BMX bicycles. The store was founded with the idea that customer service was the most important aspect. In 2001 an expansion opportunity enabled the owners to open Static, specializing in board sports, immediately next door to Cyclepath.